Creating the digital asset and merchandising program allowed for external affiliates to have immediate access to brand assets, approved product images & videos, product copy, and an extensive archive of ready to go merchandising graphic options. With product and lifestyle images organized and formatted for various usage, retailers, distributors, and agencies were now able to obtain needed assets to represent products in a more timely manner. With increased organization and quality, the expanded depth of the available image assets (which now included renderings, videos and copy), allowed products to be featured in a more efficient and accurate manner. The sales team now had the ability to offer ready-to-go merchandising display assets to retailers/distributors, increasing brand and product representation, which led to increased sales.