Through the years at Nite Ize, I often worked closely with the internal team of engineers and our international factories to bring new merchandising displays from concept to full production. Originating from sales driven requests with specific vendor requirements and tight deadlines, we would create a unique way to display merchandise or demo a product to engage consumers, all while adhering to brand and budget standards. As lead designer for displays, I also frequently designed and produced demo displays and presentation structures for our tradeshows, to provide an interactive experience for show goers and an educational & visual support piece for the sales team. These displays would need to meet the requirements of the tradeshow standards and/or our marketing & sales teams requests, which would consist of custom dieline and graphic creation, material sourcing, vendor management, and hands-on mock-up build to test concepts prior to full implementation.